PHASE2MEDIA FORGES FOUR NEW WEB AFFILIATE PARTNERSHIPS -- WILL SELL ADVERTISING FOR BIZTRAVEL.COM, MONEY.NET
Tuesday, December 3rd, 2000 9:00 AM Eastern Time
NEW YORK, Dec 4, 2000 (BUSINESS WIRE) -- Phase2Media, a leading Internet advertising sales and marketing organization, has added four new Web sites to its affiliate roster of established and emerging brands: biztravel.com, Money.net, Mydiscountbroker and Travelution. To date, Phase2Media Branded Sales, the company's core business division that develops strategic advertising sales and marketing programs for branded Web sites, has forged over 60 partnerships with a selection of premier sites. The announcement was made today by Richy Glassberg, chairman and CEO of Phase2Media.
"biztravel.com, Money.net, Mydiscountbroker and Travelution are emerging brands that clearly offer advertisers a wide-range of sponsorship opportunities, our core expertise," said Glassberg. "These premium travel and finance sites are welcome additions to our growing affiliate roster." -- biztravel.com (www.biztravel.com) -- is the premium online travel planning site for business travelers. A subsidiary of Rosenbluth Interactive, biztravel.com targets small and mid-size businesses.
Premium site features, such as biztravel@myCompany cater to the site's affluent, professional user base, driving traffic through strong loyalty. Advertising opportunities include a wide array of special content features, as well as customized advertorials. -- Money.net (www.money.net) -- specializes in online financial services for everyone from novice investors to seasoned Wall Street traders.
Since its launch in October 1999, Money.net has gained over 400,000 unique users and 30 million monthly pageviews. Money.net's ScreamerTM Real-Time Portfolio Tracker is the only real-time tracker on the Web that allows users to simultaneously watch up to 105 stocks with continuous market snapshots. Sponsorship opportunities of the real-time portfolio are available, as well as select content areas and customized advertorial features.
-- Mydiscountbroker (www.mydiscountbroker.com) -- offers investment tools and information for online trading at discount rates. The site is essentially two sites in one: a non-secure, public site for market watchers and beginning investors; and a secure, private site for registered users that offers trading capabilities with no minimum account size. Mydiscountbroker attracts a highly affluent user base with 41% having a net worth over $100K.
Site registration enables trading, online customer service, real-time quotes, market views and extensive analytical research charts and tools. Advertising opportunities include content channel sponsorship on both the public and private sites, as well as site search, Web search, sweepstakes, promotions and contests. -- Travelution (www.travelution.com) -- is the complete online leisure travel solution for business travelers and their families.
Travelution, a subsidiary of Rosenbluth Interactive, combines industry-leading customer service with cutting edge technology such as FareGuard, which searches for the lowest possible fare up until departure. Advertising opportunities include a wide array of special content features, as well as customized advertorials. The announcement of these new alliances follows Phase2Media's announcement last month that it entered into a multi-year advertising sales representation agreement with News Digital Media, the U.S. digital division of News Corporation (NYSE: NWS).
This alliance includes the formation of a dedicated Phase2Media/News Digital Media sales team for representation to the U.S. ad agency community. Phase2Media (www.Phase2Media.com) is a leading Internet advertising sales and marketing organization that sells advertising inventory on the Web sites of branded Web publishers. Phase2Media provides a comprehensive sales solution to Web publishers, which includes the sale of ad inventory, as well as a full complement of strategic, marketing and consulting services.
Phase2Media sells the ad inventory of over 60 branded sites, including The Wire: News from the Associated Press, Britannica.com, FOX.com, FOXNEWS.com, FOXSPORTS.com, FreeLotto, Maxim Online, NHL.com, the official site of the Sydney 2000 Olympic Games, Prodigy Communications, Sothebys.com and WeightWatchers.com, as well as all of Hachette Filipacchi's online properties, such as Car and Driver, Elle, George, Premiere, Road & Track and Woman's Day. Launched in April 1999, Phase2Media is headquartered in New York City, with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco.
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